By Allan Talbert
With regards to running a business, each online or off, much of our earnings and time will be spent on our clients needs. It's in this region that an excellent deal of our time and earnings are spent. Personally answering the phone and replying to emails, will price you valuable time that might be spent in much more lucrative ways.
In the event you provide an 800 number, every minute spent on the telephone decreases the profits you generated per sale regardless of whether you are speaking to those who have produced a buy or not. It goes without saying that for those who have to pay somebody else to supply consumer service by phone or email, your earnings are reduced even further.
So, the question is... how do we make use of the technological advances available on the web to decrease our time spent on consumer support both on the telephone and in email? The simple answer: By providing your clients with the solutions to their issues directly on your website. Wait, maybe you’re thinking, "I do that currently. Tell me something I do not know."
Okay, so you've a FAQ section, and you've all the info on your web site that your clients could possible want. You've even included probably the most user friendly instructional manual with the goods you sell. What more can you do?
The very first factor we need to comprehend is that many people have become rather lazy with regards to reading. Although, the internet is full of information, the main method to absorb this information is by reading. Lots of people, if provided the chance to complete so, will take the simple route and call the 800 number, or email for assist. These guests and or paying customers will have no issue taking benefit of one's valuable time. Time you can use to improve other locations of your business. If the consumer has really paid for the item, they've the right to receive consumer assistance by e-mail or the telephone. Provided an option of reading directions on a website verses, emailing or picking up the phone, many will chose to e-mail or telephone consumer support over hunting for the answer in a manual or within the FAQ's.
For these time-wasting, profit-eating problems, there are two options. 1. Audio 2. Video. By adding audio to your site, you can help the lazy browser acquire a much better understanding of your products without getting to read. Lots of people skim read and miss essential point. Using the use of audio and video you are able to make sure that doesn't occur.
An introduction for your sales letter by use of audio can help to increase interest in your item, which could be missed by these lazy browsers who need much more incentive than a great headline to read what your product is about.
Numerous webmasters are using audio testimonials to sell their goods and it is extremely efficient. Hearing an individual testimonial offers greater validation than reading about 1. You are able to use audio to answer probably the most typical FAQ's and prompt your readers to make use of your FAQ's section before submitting an email to support.
Subsequent, add the visual aids, either through images, power point demonstrations, or video. Video is now incredible simple to create. All you'll need is a headset with a microphone and Computer video recording program to start. The money and time saved effortlessly outweigh the cost of buying a headset and Pc video recorder software program.
With video, you are able to show your clients precisely what they are going to obtain. If it's software, you can offer a video demonstration of how the software works. For those who have bought a product, you are able to provide video tutorials on both installation and use of your item. This will save you numerous hours in customer support.
You can even provide a video tutorial of your eBook or membership website. For instance, you are able to use video to entice your readers by providing a walkthrough of the chapters inside your eBook, or a video tour of one's membership site, utilizing audio to bring out the advantages and primary points.
Essentially, you're performing exactly the same thing as you'd inside a sales letter, but by providing it visually, you're able to attract even the laziest clients to listen. It is far easier to listen and watch, then it's to read and believe. (Video ought to be additionally towards the written sales letters and manuals) Use video and audio to show and tell your clients exactly what they want to know. This may decrease the time you spend in e-mail and on the telephone, therefore significantly increasing your time, and profits as well as decreasing your costs.
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