Best-Home-Business-Opportunity.org was setup by Gregory E. Rouse (a home business entrepreneur) as a FREE resource to share how people can make money with their hobbies and interests.

Friday, December 11, 2009

Extra Money Making Ideas For Your Hobby - Part 3

Perks - Finally, don’t forget the Perks!

Each niche is different, but as you get recognized in your field, there are always people who want you to promote their stuff with testimonials, endorsements or reviews. They’ll often send it to you for free to see if you’ll use it, review it or promote it. You might not look at this as money in your pocket, but we often buy these things for our hobbies anyways, so a “penny saved is a penny earned“. I’ve personally received free books, DVD’s, trips, gear and equipment. Cash isn’t the only way to profit from your Hobby.

To your success,
--Greg

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Wednesday, December 9, 2009

Extra Money Making Ideas For Your Hobby - Part 2

Bartering - Money isn’t the only way to profit from your hobbies. Don’t forget about bartering. I’ve traded out such things a lawn care for a whole year with a national lawn care company. Did you also know that you could trade onboard speeches for cruises all over the world? All you need to do is ask, the worst that could happen is they might say no, but you’ll be surprised how many say yes. Business owners like to do business that cuts out all the middlemen, especially the taxman. Just figure out comparable costs and be fair.


To your success,
--Greg

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Monday, December 7, 2009

Extra Money Making Ideas For Your Hobby - Part 1

Combining - In previous posts, I’ve listed many different methods of how to make money with your hobby. All are excellent ways to make as much money as you’re willing to pursue, but I believe the real success will come when you start to combine them. By combing various money making methods into a single venture, you will truly profit from your Hobbies.

For example, you might go on a great adventure, take pictures and do a slide show on it, where you sell pictures and memorabilia from the trip in the back of the room. In the mean time, you have written an article for a popular magazine on the adventure, supplying photos and text. You might even have found some unique treasure on the adventure and the whole story is a new chapter in your up and coming eBook. You get the Idea.

"Combining"
is really the way to take your hobby money making ventures to the next level!


To your success,
--Greg

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Friday, October 2, 2009

Basic Rules of Marketing

Basic Rules of Marketing

Effective marketing is a vast field. It includes using marketing tools such as direct mail, classified ads, signs, radio and TV, business ventures, and the “Granddaddy of them all” the INTERNET. In fact, the approaches you can take and the methods you use, are only limited by your imagination and resources.
There are however 3 basic rules that do not change. They are as follows:

Rule No. 1 - You must get a prospect's ATTENTION. Your headline is the most important part of your advertisement.

Rule No. 2 - You must arouse the reader's EMOTIONS. Emotions are what move people to buy. You have to stir enough emotions, not only to cause desire, but the rationalization that provides an excuse to buy.

Rule No. 3 - You must move them to ACT. Tell your readers exactly what it is you want them to do, so they can buy your product. Spell it out!

Finally, what you must always be aware of is that logic has little to do with a buyer's decision. That’s because their actions are often caused by instincts that most buyers are unaware of.

Impulse buying is what you’re after and the Internet is perfect for it with real-time transactions and instant downloads. Try to understand how your product might be perceived by focusing on your customer’s feelings. Millions of dollars in failed business ventures are wasted every year simply because entrepreneurs fail to understand that what they want to say is not necessarily what customers want to hear.

In order to avoid making careless mistakes that can cost you money, it is important that you have a marketing plan. Your plan must be based on sound marketing principles and research. Your background doesn't matter, just obtain all the information you can by studying every book, manual, report, newsletter, ad, article, and publication you can get your hands on. Then bring all of that knowledge together for the best results.

I know you’ve heard me say this already, but as part of my ongoing mission to find the absolute best tools for you to make money with your hobby, this is without a doubt at the top of my list. I highly endorse it.

This #1 best-selling course has helped hundreds of thousands of regular people successfully market their own profitable websites -- from scratch -- with NO previous business or Internet experience. The system that's Launched MORE "Six-Figure Income" Websites Than Any Other...walks you, step-by-step, through everything you MUST do to create and market a successful online business. To find out more CLICK HERE

To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Wednesday, September 30, 2009

Marketing Info Products

Marketing Info Products

After you have developed your product, you’ll have to decide on packaging. Depending on your market, some packaging will sell better than others. For example, you can print your information in a book, eBook, manual, or newsletter, put it on CDs, videos, blogs, or even present it at seminars.

One thing is for certain; people are paying billions of dollars to obtain well-packaged information! There are books that sell for up to $100 or more, with manuals coming in a close second. There are reports that consist of 10-12 pages selling for up to $10 or more, while some seminars can cost as much a $15,000 for a single weekend. It may sound incredible to the average person, but people are willing to pay top dollar for information that creates “value” and is “packaged" right.

Marketing is vital to any business venture because:
  • It allows a business to target their market and test their results.
  • It allows a business to deliver their message repeatedly and reinforce it in the minds of a targeted market.
  • It allows a business to reach hundreds of thousands of potential customers at a relatively low cost.
  • A business identity can quickly be established.
  • And, with the advent of the Internet, it’s like supercharging your efforts to where you can almost immediately see results.
In order to be successful with marketing there are many strategies that can work, but whatever strategies you use always test them and track the results.

Here are 10 Internet Marketing Ideas to get you started:
  1. First, you must provide clear instructions for customers to order, download or otherwise obtain a copy of your product.
  2. Second, you need to provide a way for people to contact you. Some customers will have problems or questions, some will want to thank you and some will just want to check if you're a real person before sending you money. So make sure that you provide an easy method for customers to contact you, including your e-mail address and telephone number. Some marketers even recommend a personal photo as well. Whatever it takes to get them to buy.
  3. Offer guarantees, testimonials, sample chapters or other supporting evidence that back-up the claims you make about your product.
  4. Promote your website in other people's newsletters. You can do this for free by writing articles for other newsletters and then require your credits to be displayed in the article.
  5. Set up Affiliate deals with other sites or businesses. In return for promoting your products to their customers, you pay them a commission or vice-versa, you promote their products to your customers for a commission. The key is to find quality products that are related to your subject matter. Here’s a great site to setup affiliate deals
  6. Learn how to use Search Engines or SEO-Search Engine Optimization.
  7. Advertise your site on pay-per-click search engines such as http://www.adwords.com/.
  8. If you have multiple products try bundling, where you offer a deal for multiple products.
  9. Up-sell! When a customer expresses interest in buying your basic product, offer them a great deal on your more expensive product or on your bundle of products.
  10. Giving away free information can be a way of driving large volumes of qualified traffic to your website or blog, where you can then sell the visitor on your other products, Affiliate products or advertising.

To your success,

---Gregory E. Rouse


To your success,
--Greg

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Monday, September 28, 2009

How To Research A Niche

How To Research A Niche

Here’s a free and simple way to find a good niche. Find a quiet place alone and sit down with a pad and paper and write all your hobbies and interests down. Also write down any talents you have, along with any skills you may have developed through work or elsewhere. Finally, write down any thing you may have always wanted to learn about or do. Now ponder for a moment, which of these areas would you still do if money wasn’t a concern, you were rich beyond your wildest dreams and you could do anything you wanted.

Make a list of 3 to 5 and then research them online for market interest. There are many resources on the Internet to research with, here’s one to try - Go to https://adwords.google.com/select/KeywordToolExternal it’s a tool for people to find keywords for their Google Adword advertising campaigns. The nice part is that you can use it for free to search your niche and it will give you possible keywords, along with how much advertising competition and search volume there is on each one. This information is great to see what the interest is in your niche and if advertisers are spending money in that area, both of which can be utilized with the methods described in this blog.

Ask yourself questions like, is my product narrow enough? The book “Chicken Soup for the Teenager” sold far more copies than the original Chicken Soup. Go after a very specific niche. Try to offer specialty products that are not generally available through traditional retail markets. One of the biggest mistakes of failed small business owners is trying to sell to everyone. Not everyone is going to want your product, so concentrate on the people who do. What’s critical is that your niche market be identified and located (preferably online).

One of the things I learned when I started teaching is that “I didn't even know what I didn't know“. Every profession has its tricks of the trade. For example, I used to paddle like crazy all day long on a whitewater river, until one day a master guide showed me how to use the vector currents to maneuver the boat. Now, I barely have to paddle at all if I don’t want to. I would have never known about that trick, if he hadn't shown it to me. Everyone has this kind of specialized or niche information. Sell it!


To your success,
--Greg

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Friday, September 25, 2009

Niche Marketing

Niche Marketing

Why niche markets? You’ve heard me mention them all throughout this blog. Selling things to someone in a niche is easier because they’re already focused on a problem, passion or hobby. Next time you see a magazine stand, notice how most of the magazines are geared toward a specific market segment (i.e. niche markets). Publishers and advertisers for that matter know their success comes from targeting a specific audience. More and more specialized publications, products, ads and websites are popping up every day and that means they need more information to fill their demands.

Don’t try to be everything to everyone! What’s your passion? What would you do if money wasn’t an issue? You need to pick a niche that you love, so you can provide real VALUE to others and then find what angle to take for that niche.

Not everyone is going to want your product, so don’t try to sell it to everyone. Find out what your niche audience wants/needs and then solve their problems! The secret is to focus, focus, and focus!

As a entrepreneur for niche markets, you make your own hours. You're the boss! You're not tied to a 9-5 job, so you decide when to be at work or when not too. It’s perfect for the outdoor enthusiast, when conditions are right, you can be outside and on those days when conditions are bad, you can work on your product. You can explore your interests, travel and see the world.


To your success,
--Greg

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Wednesday, September 23, 2009

Creating Value

Creating Value

Over 90% of all small businesses online are currently losing money and it can all be boiled down to two things: VALUE & MARKETING! Millions of online users are not waiting around to give you their credit card numbers, as some people would like you to think. Most people are searching online for help or information. If you can provide real VALUE by genuinely helping people and then show them how to find your help (MARKETING), the rest will take care of it’s self.

That’s why it’s so crucial for you to educate yourself like you’re doing right now with this blog. Providing the right information can make it very easy to earn a nice income by helping others. Many people are doing it as we speak, the trick is that you must find the right information and then be willing to work very hard at first to establish yourself.


To your success,
--Greg

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Monday, September 21, 2009

Monetizing Your Blog

Monetizing Your Blog

Many people think that you shouldn’t monetize a blog, but I think that if you provide real value, why not get paid for it. Then you can focus on providing more! Besides, the information on the blog is still free and if they don’t want to buy anything else than they don’t have to.

Another point to realize is that this Blog is about the best ways to make money in a home business, so that’s what we’ll stay focused on. Back to blogging - A blogger should always be trying new income streams. If you haven’t tried anything new for a few months you’re most likely losing money. Every blog is different and what works for one may not work for the other, test-test-test.

For the best resource I know on monetizing a blog CLICK HERE

Hypothetical Scenario:
Let's say you create a blog that earns a mere $20 a day from advertising. Now imagine you duplicate it in other areas and soon you have 5 blogs earning $20 a day. That’s a $100 a day or $3,000 a month - not bad.

Of course, the next logical step is to increase the advertising revenue to three or four times the original amount and you’re on your way to big bucks. How? Content, content, content and traffic, traffic, traffic.

NOTE: You can generate additional revenue by including subtle offers for eBooks and products that you provide on a website (see earlier posts)


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Friday, September 18, 2009

Blog Content

Blog Content

It’s advised that you become a member of different organizations in your field or niche, subscribe to several newsletters, magazines, newspapers and other blogs, all of which will help to provide you with an on-going stream of information for your own blog. Your function will primarily be that of researcher as you gather useful information worthy of posting on your own blog, either through original content you write or by linking to other blogs and sites with linkbacks, etc...

Now, if you have a hard time coming up with your own content or just don’t want to write it yourself, you have a few options; you can find other blog posts that you like and link to them, or you can always hire a “ghostwriter”. You can find hundreds of them in the back of Writer’s Digest, or look in my earlier posts for the different freelance sites. Also, if you come across a traditional article that would be of value to your readers, contact the author. Authors will often be happy to let you post it for free exposure, as long as you include their name.

Speaking of free, did you know that there are websites devoted to collecting articles that you can use at absolutely no cost? For those on a tight budget, all you have to do is include the author’s name and link at the bottom of the article. They get some exposure and you get some free content, not a bad deal.

NOTE: I would recommend you still write most of your own content to establish yourself as an authority to your readers.

Here’s a site for free content to start with:
http://ezinearticles.com

How often should you post?
Posting is the name used for when you upload text to your blog. And as far as frequency, there’s basically to lines of thought; you write short entries and post them frequently (20x per week), or you write longer entries and post them a few times a week. When starting out I would recommend you also build up a stockpile of posts (enough to cover the first month at least), that way you have time to come up with new content and learn some of the ins and outs of blogging as you get started.

Also, a couple neat little perks with posting, you can set them up to post at a later date, that way you can write when you’re in the mood and post later. And you can post through email, that way if you’re on vacation or traveling you can continue to run your blog no matter where you are.

Blog comments?
Do you allow people to comment on your blog? There’s two camps of thought on this one too; some say let people comment and you’ll have more interaction, hence more visits, or others say don’t let them comment and they’ll comment on their own blogs and linkback to your post, hence more visits. One way you have a lot of comments to answer, the other way you have none. So you’ll have to see what works best for your blog.


To your success,
--Greg

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Wednesday, September 16, 2009

Setting Up A Blog

Setting Up A Blog

You don’t need to be a programmer to setup a blog. There’s plenty of free software and it’s easy to use. That said, you do need to develop your Web knowledge and continually learn because it’s a constantly growing and changing field.

Obviously the more you know about Web technologies the better off you are, but knowledge can be learned and you don’t have to know everything. There’s complete knowledge and functional knowledge. Functional is like driving a car, you don’t have to know how to fix the motor to drive it, but you do have to know how to start it and drive. I personally don’t know anything about programming, but I do know what it can do and as a result, I own quite a few websites and blogs.

BLOG SOFTWARE - So on to some of the basic technology. http://www.Blogger.com is probably the easiest route to a blog. You can have multiple blogs all on the same management page and it’s owned by Google, so it’s easy to setup advertising through Adsense.

DOMAIN NAME - I would still recommend you buy a your own domain name. If you have your own domain name, your full URL will be http://www.yourname.com. This is a lot easier to advertise and a lot easier for your customers to remember than the typical free blog space URL, which looks like http://yourname.blogspot.com.

As your business grows you may need to upgrade your hosting requirements to another hosting company. If you have your own domain name, then you can take it with you, along with all your advertising efforts. So always buy your domain name separate from any hosting service you use. I’ve had to do this myself in the past and I would hate to have lost all that hard earned traffic built around one of my companies names (http://www.WildernessTrip.com).

Here’s a resource to register your domain name http://www.dotearth.com

HOSTING - Another option is http://wordpress.org/ it’s free software, but you’ll need to buy your own domain and hosting service so it costs more. Instead of just the $10 for a domain name, you’ll have to pay around $10 a month ($120 a year) for hosting. A paid host will usually provide some guarantees about reliability, as well as basic technical support, plus you can always look into setting up a website to wrap around your blog.

When choosing your host, I recommend that you look at price, features, the amount of space you get or the amount of bandwidth per month. More bandwidth means more people can download your products before you start paying extra fees to your host. Here’s a great hosting company with unlimited bandwidth and unlimited websites for under ten bucks: Host Gator

ONE STOP SHOPPING - Finally, want a website and a blog together? If you don’t know anything and you like the one-stop shopping idea, then I would recommend "Site Build It". "Site Build It" is a powerful business-building system that gives you all the tools and assistance you need to start a completely automated, hands-free website from SCRATCH, including the hosting, Blog, salescopy, payment system, streams of traffic, and help getting it all set up. It includes full video tutorials that walk you through each step - removing every single barrier standing between you and your own successful website and blog. To learn more click on this banner ad:




To your success,
--Greg

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Monday, September 14, 2009

Finding A Niche Market For Your Blog

Finding A Niche Market For Your Blog

Market research is simply determining who the people are who will be interested in your blog and the kind of information these people want to see as a reason for continuing to read your blog. You have to determine what it is they want form your blog.

There are many resources on the Internet to help out with research, here’s one to try - Go to https://adwords.google.com/select/KeywordToolExternal it’s a tool for people to find keywords for their Google Adword advertising campaigns. You won’t be advertising, but the nice part is that you can use it for free to search your niche and it will give you possible keywords, along with how much advertising competition and search volume there is on each one. You’re looking for keywords that have many related keyword phrases that you can write about and that have a decent volume of traffic. The advertising competition is important here also, you want high competition for advertisers, because you want lots of advertising for the keywords you write about. This is a little different then in other post where you want low competition. Here, you’re going for advertising dollars some competition is good.

Review all the popular keywords and/or subjects being searched on in your niche market. Then ask yourself, can I write about this, can I come up with a better way, a different angle, or a different twist that would be of interest to the readers in my market? Are you aware of some techniques that allow people to accomplish their goals faster? Maybe you can think of some current trend?

The KEY is to remember that people come online to find solutions to their problems, so start solving their problems. If you’re creative in developing your content, then you can enter that market and make some incredible money! Remember, solve their problems and you will create VALUE!


To your success,
--Greg

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Friday, September 11, 2009

Understanding the Blogging Industry

Understanding the Blogging Industry

Blog is short for Weblog. It’s a type of website, that’s a frequently updated online journal or column, often maintained by an individual. Blogs provide commentary or news on a particular subject or function as a personal diary. They typically use text, images, video and even links to other blogs to accomplish this communication. And their posts or entries are usually displayed in reverse-chronological order.

People crave blogs that appeal to their basic interests and will somehow educate or enlighten them. They love the constant updates, easy navigation and information geared to people just like them.

There’s really no specialized skills needed to become a successful blogger, you just need to write good content. And I’m not talking about Pulitzer Prize content, just interesting and relevant content to your market.

Besides, even if you can’t write a word, you can always hire a ghostwriter to write for you or if you only like to write a little, maybe just add to your writing. So there’s really no excuses, here’s a link for learning how to hire ghostwriters

Actually, starting a blog is really much easier than you think and after the setup the whole thing can be automated! Basically, you use free blogging software like at http://www.Blogger.com, then you buy a domain name ($10), then link the two up, write your content, and finally monetize it by adding advertising. Pretty basic, now just continue to add content and promote your blog. $10, a little time and you’re up and running.

As you move forward read as many different blogs as you can. Analyze and study how others are doing it. Read all you can on the subject. Learn from the pros. Learn how the successful bloggers are doing it and why they are making money. Adapt their success methods to your own blog, recognize where they are weak and make yours better.

Never forget this truth; There are people from all walks of life, all over the world, many of them with no writing ability whatsoever, who are making incredible profits with their blog.

Finally, here’s a great resource from a mother of 4 who makes $5000 a month with her blog. She’s just started a new blog were she teaches all her tricks - check it out HERE

5 Steps to Success
  1. Find a topic.
  2. Set up your blog.
  3. Start writing your content.
  4. Monetize your blog.
  5. Promote your blog.

To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Wednesday, September 9, 2009

Blogging

Blogging

A blog is a great way to earn income quickly. With a blog you can take advantage of numerous revenue streams, so all your eggs aren‘t in the same basket. The obvious one is advertising, but some of the other less obvious ways are things like affiliate programs, personal products and even paid subscriptions.

As far as starting a blog, it’s dirt cheap. Out of all the methods covered on this blog, I think it’s got to be the cheapest, which means more profit. Your marketing is your content and if you write it yourself there’s no cost. With a blog you have no sales, no employees, no inventory, no credit card processing and no customers. Technology does most the work and you just profit from it.

Once setup, imagine how you’ll feel waking up in the morning and going to your computer to see how much money you’ve made, while you were sleeping. A blog gives you incredible freedom. You can write entries when and where you want and then post them at a later date from anywhere in the world. Today, in the “information age”, the Internet has created a gold rush for information. There is a huge demand for blogs of almost every imaginable kind.

The posts that follow are intended to help you setup your very own income producing blog. If you feel a little weak in the blogging area, the best way to learn about blogging is to read blogs and see how other’s are doing it. I personally own several blogs, as I have been delving into this avenue, so for a few examples, check out some of my own blogs:

Wilderness Survival Skills

Wilderness Trails
Fly Fishing Tips
My wife's blog - Frugal Living Skills
Raised Bed Gardening
Climbing Routes
Free Online Business

Some of my new ones:
Fast Muscle Building
Great Vacation Ideas
The Fishing Spot
Golf Swings
Healthy Remedies
Martial Arts Training
Nursing Isuues
Selling Crafts
Weight Loss Ideas
Ramen Noodle Recipes


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Monday, September 7, 2009

eBook Marketing

e

Eslite Bookstore in Taichung Chung-yo Departme...Image via Wikipedia

Book Marketing

Book marketing efforts really begin before the book is even printed. You must define and identify your most likely customers, determine why they would want your book, design benefit laden ads and direct your ads toward the most likely place your prospect will see it. There are literally hundreds of different ways to sell your books.

NOTE: In my opinion and many others, the Internet is the best, most cost efficient and productive way to market your books in today’s world. If you’re not on the Internet you better get there! Here’s a link to the best resource I know of on Internet Marketing: http://www.freeonlinebusiness.org

Closing
Many self-publishing authors have become millionaires. Most make an above average living. Writing and marketing your work, the essence of self-publishing, takes learning, practice, perseverance and determination. Your brain must be engaged at all times and you must constantly seek ways to better market your book. About 5% of your efforts will be tied up in producing your book; the other 95% will be marketing.

Understand this: No matter how good your book is, now matter how well written, no matter how timely or interesting the topic, nothing will happen until you lead your prospect to the point of actually buying. So keep in mind that not only must you prepare a book or report, you must begin to master the techniques of marketing it. The two skills, writing and marketing, can be easily learned. And as you progress, you'll discover pockets of profit that send your earnings sky high.

Isn’t it about time to get that book idea published? Thousands of successful authors have found that self-publishing is the only route to take. Why not you?


To your success,
--Greg

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Friday, September 4, 2009

Newsletter Marketing

Newsletter Marketing

What’s a Newsletter Worth? When we talk about worth, we're referring to the value to a subscriber. It might surprise you to learn that some subscribers pay $800 to $900 a year to get their hot little hands on vital information that keeps them abreast of current trends and shifts in their respective fields (usually about financial info). They’re the heavy hitters; the major league newsletters that are few and far between and need not concern us for now. On the other end of the economic scale, many beginning newsletter publishers go too low in pricing their publication. Some are priced as little as $12 to $15 a year. Remember, it’s much easier to lower your price, but raising it can be tough. Research your market and make a decision on the high side.

Marketing
This is what will make you or break you as a newsletter publisher. Many say that at least 50% of their subscription revenue must be used for marketing. This means you can expect to spend $500 in advertising for every $1,000 in subscriptions you receive. If that seems discouraging, don't let it. You can still make big money in this field and once you’re established, the advertising expense drops. This is why the high subscription price was stressed earlier; you need the additional dollars to work with in the beginning.

As with promoting any product, you will need to advertise your newsletter in places frequented by your target market. Her are some ideas:

  • KEY TO SUCCESS! Develop a website to promote your newsletter with great salescopy. You need a website to be successful with a newsletter. Make sure you offer people a chance to sign up at least twice on your site. www.FreeOnlineBusiness.org
  • Give your newsletter the appearance of a magazine by designing a magazine style eCover. This makes people feel like they are subscribing to something more than an email in their inbox once a week.
  • Offer a bonus or free gift for signing up.
  • Post to newsgroups with related topics.
  • Co-registration with other newsletters with similar markets.
  • Contact clubs or organizations in your market.
  • Place ads in newsletters from your same market.
  • Use your email signature to promote sign-ups.
  • Ask for a referral from current subscribers.
  • Provide a free newsletter and use it to promote other products (i.e. your own or affiliate).

NOTE: There is some disagreement among marketers about offering a free sample issue for a paid newsletter. The reason given is that best results are usually obtained by building interest and anticipation in the advertising and not satisfying the resulting curiosity until you get the subscription order. Once a prospect sees a sample issue, it seems, they have satisfied their curiosity about it and procrastinate subscribing, usually not ordering at all, however sincere their intentions might have been. You might want to test both methods and continue with the one that brings best results for you.

Hypothetical campaign:
Let's say your newsletter sells for $24 a year. You spend $5,000 in advertising and receive 7,500 inquiries. You convert 10% of these inquiries to subscribers. This gives you 750 subscribers @ $24 each for a total gross of $18,000. Subtract your original $5,000 advertising cost leaving you $13,000 in all profit!

Of course, the next logical step is to increase the advertising to three or four times the original amount, hopefully to produce an equally proportionate number of subscribers and you’re on your way to big bucks.

Next seek advertising for the newsletter itself. Although blatant advertising should NOT be included within the pages of the newsletter, you can generate additional revenue by including subtle affiliate offers of books, reports or a service that can be provided for the readers. If presented in a dignified manner that is perceived as being helpful, not as cold advertising, this can provide extra income throughout the year.

Finally, before subscriptions end, send a renewal notice to keep the subscriber on your list. Everyone won't renew, of course, but you should be able to keep about 50% each year without the additional advertising costs. It’s always cheap to keep an existing customer than it is to find a new one. That's when the real money will starts coming, as you grow your base, soon you'll be well on your way to financial freedom.


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Monday, August 31, 2009

eBook Selling

eBook Selling

Before you start selling you need to do a few more steps:
  • Decide on the price: How much does your eBook cost? What are your competitor prices? If anything, start with a high price and gradually work your way down until your sales take off.
  • Write your sales copy: Focus on benefits not features.
  • Decide on how to accept payment and set it up: When you’re online, you have to accept payment by credit or debit card or you will lose 90% or more of your business! Your goal when choosing is an automated system, so you can concentrate on marketing rather than processing orders. A merchant account is one method, but it can be expensive and a lot of extra work with the need for a shopping cart, etc… On the other hand here‘s two options:
  1. ClickBank is a low cost service (a one time fee of $49.95) that deals with all the complicated stuff for processing credit cards securely. There are no monthly fees just a small deduction based on the number of sales you make. ClickBank is a great resource for products that can be delivered electronically over the Internet (i.e. eBooks). Another huge advantage is that they offer an Affiliate tracking program for FREE when you sign up. Affiliate programs are one of the keys to success on the Internet and they usually cost hundreds of dollars. To learn more Click Here
  2. PayPal is an online banking system that originated with eBay, but has now grown to become an online banking system for individuals and businesses alike. PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances, without sharing financial information. There’s no setup fee and it’s easy to use with many excellent features. To learn more Click Here
  • Check Everything: Before you unleash your website on real customers spend some time to make sure everything works. Is your sales copy in place? Is your deliver method working (i.e. download)? Does your credit card ordering process work? Test, test, test!

When you put it all together, your goal will be to automate your business so it runs itself, then you can focus on marketing and product development. Before long, you’ll be able to enjoy your new lifestyle, knowing that your business is automatically closing sales and depositing money in your account while you’re out playing.


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Friday, August 28, 2009

Domain Names and Hosting

Domain Names and Hosting

Domain Names
If you have your own domain name, your full URL will be http://www.yourname.com. This is a lot easier to advertise and a lot easier for your customers to remember than the typical free web space URL, which looks like http://yourname.somecompany.com.

As your business grows you may need to upgrade your hosting requirements to another hosting company. If you have your own domain name, then you can take it with you, along with all your advertising efforts. So always buy your domain name separate from any hosting service you buy. I’ve had to do this myself and I would hate to have lost all that hard earned traffic built around one of my companies name (http://www.WildernessTrip.com).

Finally, having your own domain name adds credibility to your business. Many people won't trust you in billing their credit card if you can't afford $20 to $40 per month for a decent website! Besides, business associates are more likely to take sites with their own domain name seriously.

Here’s a resource to buy and register your domain name Dotearth

Choosing a Host
A paid host will usually provide some guarantees about reliability, as well as at least basic technical support. Free hosts, on the other hand, usually provide no such guarantees and may not provide any technical support at all!

With an online business, every minute your website is not working, you could be losing money! With a paid host, you can complain until they fix it, you may even be able to get compensation for excessive downtime and if you're still unhappy, you can take your domain name to a different hosting company.

With a free host, you have no recourse. If the site doesn't live up to expectations, you can move to a different host, but as your URL will change, you have to start marketing all over again and your existing customers could be lost, so as stated above, buy a name.

When choosing your host, I recommend that you look at price, features, the amount of space you get or the amount of bandwidth per month. More bandwidth means more people can download your eBook before you start paying extra fees to your host. Here’s a great hosting company with unlimited bandwidth and unlimited websites for under ten bucks a month Click Here

Again, to simplify this whole thing, what if I could show you How To Create A Website for $0 with domain and hosting for FREE!

My new book was one of those Ah Ha moments!

To find out more - Go to http://www.FreeOnlineBusiness.org


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Thursday, August 27, 2009

So, what does it cost to take your business online?

Money Back GuaranteeImage by Roby© via Flickr

So, what does it cost to take your business online?

You can start your online business for under $100, but you’ll need to do everything yourself and if you don’t know HTML programming, you’re in for a sharp learning curve. Most people can get up and running with a fantastic site for around $500.

And, if you have a few thousand dollars in start-up capital, you can blast your website and online promotions into high gear by purchasing advertising, software to automate, and hiring people to handle search engine submission, professional website design and professional sales copy.

Set up a budget and prioritize your needs, then stick to your plan. Don’t get sucked in by companies that try to take advantage of newcomers to the Internet (you can register a domain name for $10 not $50).

Again, if you don't want to spend a dime, what if I could show you How To Create A Website for $0

MY LATEST BOOK SHOWS YOU JUST THAT!

Go to http://www.freeonlinebusiness.org


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Wednesday, August 26, 2009

How To Get Your Own Website

How To Get Your Own Website

You need a website to sell eBooks successfully. The advantages to selling eBooks on your own website include:
  • Lower advertising costs. The expense of getting new customers and testing your ideas is a fraction of what it costs using traditional media (a one page ad in a national magazine can run $30,000).
  • Lower overhead. Your products are available 24 hours a day, 7 days a week without the need for employees or a retail location.
  • Automation. With modern technology and the Internet, you can automate the majority of your tasks, so you can free up your time for more important things.
  • Ease of Testing. You can test new ideas, new products, new ad copy at virtually no cost and you can do it instantly. Plus with the modern technology of the Internet, you can electronically track everything you do and get instant feedback on the results. Try that without the Internet.

So, what do you need to start a website?

Here’s the things you’ll absolutely need, you’ll need your own domain name (i.e. www.yourname.com), a quality web hosting service (i.e. the people who store your web site's contents on their computers), web pages with salescopy, and a way to purchase and download your product (i.e. shopping cart). These steps will be the best investment in marketing you’ll ever make!

My next few post will break this all down, but to simplify this whole thing, what if I could show you How To Create A Website for $0

MY LATEST BOOK SHOWS YOU JUST THAT!

Go to http://www.freeonlinebusiness.org


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Tuesday, August 25, 2009

How to Publish Your eBook

How to Publish Your eBook

eBook is short for Electronic Book, which is a book delivered in electronic format to your computer.

To publish your eBook you will need to use a Compiler. An eBook Compiler is a program that takes the content and compiles it into an easy-to-distribute format. Commercial quality eBook Compilers cost anywhere from $30 up to several hundred dollars. There are basically 2 types of compilers available. You can use a PDF format or an HTML compiler.

Types of Compilers:
  • HTML Compilers: HTML compilers convert HTML files (like you have on a website) into an easy-to-distribute format, often self-contained Windows programs. These are great if you want more security, you only expect your information to be read on a computer, you have experience designing web pages, and/or you want to take advantage of the special features used on web pages. The down side, they can only be read on computers that are Windows based operating systems, so Mac users are out. However, I have found one that works for both Mac and Windows users and is so easy to use that you don’t even have to know html. Check out eBookpro
  • PDF Compilers: PDF is a file format created by Adobe that can be used for eBooks (along with distributing other types of documents). PDF is like “electronic paper”. To read a PDF file, a user will need to install the Adobe Acrobat reader (most users have this or can download for free at Adobe.com). This format is great for printing if you want the eBook to always have an exact appearance (PDF will look like the original document). The downside is the cost can be a little more expensive, but if you want, they will allow you to make your first 5 documents for free online. They also have an eBook version and if all else fails, for a monthly fee, you can create unlimited documents using their online version. If the expense from buying the software is too much, there are other options, such as Primos a free PDF compiler - the security and features are limited, but good for free reports, etc…

Virtual Covers

Have you seen those Virtual Covers that some people use to promote their eBooks and software? They help present your product in a professional way that can dramatically improve sales by up to 300%!

There are basically 2 ways to get these graphics, pay somebody else to create the covers for you (this can be expensive) or the do-it-yourself approach, in which case you make your own Virtual Covers using your favorite graphics program or a special software application. I highly recommend the later one because it’s inexpensive and with the newest software - Easy. There are some great software programs to help you out, here’s one I recommend for creating virtual 3D covers Click Here

Finally, in order to market and distribute your eBook you need a website. We‘ve already mention a few times that if you‘re not on the Internet you better get there. When it comes to marketing, the Internet is a must. In my next post I’ll show you how to get a website.


To your success,
--Greg

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Monday, August 24, 2009

Writing eBooks

Writing eBooks

The hottest product on the Internet is INFORMATION!

Now if we know the Internet is the best marketing tool (as pointed out in earlier posts), then the best product for the entrepreneur is information, and if information is the best product, then I’d like to suggest that downloadable products are the best way to deliver it on the Internet. You need to realize, Internet users are already looking for information, all you have to do is put the information in front of them, package it right and then help them realize why they want it.

NOTE: Financial freedom is usually only achieved by those who figure out how to establish a passive income. Passive income is when you can generate revenue even though you are not present. Examples would be when someone has employees earning money for them or maybe investments. Well, eBooks in conjunction with the Internet are an excellent way to establish passive income!

Understanding the Industry
Downloadable products are easy to produce, sell and they have obscene markup potential! It’s a secure format, which allows you full control over the marketing and distribution of your product. There’s no printing or shipping costs and they can be delivered instantly or electronically downloaded, which makes them perfect for the Internet or the impulse buyer.

One the other hand, when you sell products that require shipping, you encounter some major problems such as shipping costs (the number one reason online shoppers turn away), stocking and packaging which decrease your profit margin, and delays in product delivery time (I just mentioned how the majority of online shoppers are impulse buyers).

So here you are. You've followed the steps in previous posts, you’ve got your information product in hand and you're raring to go, now what? You need a way to distribute your product with minimum overhead, while providing your customers with a quick and easy way to get your product into their hands. The answer is electronic publishing or eBooks!

8 Steps to Success
  1. Find a niche market that you’re enthusiastic about and generate book ideas.
  2. Research a subject of interest not being covered or not being covered thoroughly enough.
  3. Write the eBook or pay a ghostwriter to do it.
  4. Edit the eBook.
  5. Compile the eBook for publishing.
  6. Design a cover and salescopy.
  7. Develop a website with e-commerce capability.
  8. Launch a full-scale marketing campaign.

To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Friday, August 21, 2009

Producing Books On CD

An image of a compact disc - Pencil included f...Image via Wikipedia

Producing Books On CD

Another option for publishing are Books on CDs, with start-up costs about $2,500 depending on how much of the equipment you already have (i.e. CD burners, etc.), a one-person operation can develop quite a nice income with most of the work being done out-of-house. At $15 each, plus $3 shipping & handling, the producer of a CD will gross $18,000 selling 1,000 CDs.

The production cost is quite small. The audio program can be written by the producer who brings the script to a "Narration House", where a professional announcer does the voice recording using a professional studio.

A professional announcer, who owns or has access to a professional recording studio, usually runs his business. Just send your script to a narration house and have them record it for you. The amount they charge depends on the length of your material and the format on which you want your "master copy" recorded. A recording of 30-minute material may cost you $450.

Another popular format for a How-To CD is called the "Interview" format. This is where the author or producer of the CD is interviews an expert in the field of choice. Since this format is prepared on a "question and answer" basis, it is relatively easy to structure, allowing for a more logical presentation of the ideas the author wants to cover.

With this format, the author can prepare 30 to 50 questions, which together with the answers, can be edited down too a 30 to 40 minute program. Depending on where the interview is produced, this format may cost less than a straight presentation where the bulk of the work uses the voice of a professional narrator.

Either way Books on CD’s are another option for the self-publisher and are relatively easy and cheap to produce.


To your success,
--Greg

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Thursday, August 20, 2009

Print-On-Demand Publishing

Print-On-Demand Publishing

As discussed in an earlier post, for the new writer, self-publishing is often the answer to being published because the author typically knows his audience and how to reach them. But, the up-front costs of printing can be $30,000 or more and the marketing costs can run into five figures as well. Also, any books that go unsold are "dead inventory" and become an expensive liability (wasted money).

So what’s the answer? Print-On-Demand Publishing!

Print-on-Demand Programs (POD) are programs that let you print your books one at a time as sales come in. It's great because it gets rid of the inventory problem. You don't have to come up with thousands of dollars to print a bunch of books, then hope they sell. Books are paid for on a per unit basis. Moreover, the POD vendor handles the shipping too. So an order comes in, it gets printed, stuck in an envelope and mailed directly to the customer.

However, there are some problems with PODs such as the time it takes to get your book in print and sent to the customer. Many companies have a six-month backlog. Another issue is royalties. Most POD firms pay royalties on the net profit and not on the list price. Royalties average 20% to 30%. Also, some firms ask for the rights to your work, so they can sell them later (Don’t do it!). Others lock you into a long-term contract. Finally, there’s even games played with ISBN numbers.

Some of the popular POD companies are IUniverse, Lulu, Xlibris, Authorhouse, and Trafford. Study each publisher and contract carefully before making your choice.

To help you out, I’ve done some research and found a great POD firm that has the best price and no surprises:

BookLocker: $517
Deduct $200 if submitting your own cover. No hidden fees and includes everything. Books are usually on the market in less than a month. No extra charge for graphics. 35% royalties based on list price for public sales; 15% royalties based on list price on wholesale/bookstore orders. Added Bonus: Returning authors are only charged $99 setup fees on their second and subsequent books: BookLocker.com


To your success,
--Greg

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Wednesday, August 19, 2009

Editing Your Book

Editing Your Book

There are two phases of book editing. The first step is to edit the book before typesetting, and before a printing master is produced. This step is designed to eliminate the majority of errors.

The second phase is to complete a final editing of the book after a master copy has been typeset. The purpose of the second phase is to eliminate any remaining errors. A second purpose of this step is to cut out or add material and to adjust the length of the book, if necessary.

You may also wish to adjust the length of a chapter so that each chapter will begin on the right hand page. You may wish to adjust the length of the book to save printing costs. For example: as I mentioned earlier, most book printers operate in set increments of pages. Many offer 16 page signatures. Therefore, a 160-page book would take 10 signatures. A 164-page book would take 11 signatures and cost extra because of those additional pages. So if you can eliminate 4 pages, you'll save printing costs.

Editing a book takes a considerable amount of time. There are many things to check for, including: spelling errors, sentences that are too long, misuse of words, punctuation errors, capital letters, nonsense sentences, factual errors, omissions of vital material and so forth. Eliminating spelling errors is usually the easy part. If you have a computer, you can use spell-check to catch most mistakes.

For final editing, I always print out a hard copy and then I usually make about three passes through the entire book looking for errors. When an error is found, I'll mark it so it is easy to find. When the entire book has been edited I return to the computer and make the necessary changes. Then I'll print the book one final time and again check for errors. Finally, I'll have another person (often my mother, she great at finding errors) make a last check for me. Having another person make a final check of the book can be beneficial. They will look at the book with a fresh set of eyes and catch errors that you may have overlooked.

One of the most important parts of editing is to check the book's facts and its completeness. You must make certain that the book contains no factual errors and that it adequately covers the topic. If your book falls short in these two areas, it will most likely be a failure and a waste of your time and money, as well as a waste of your reader's time and money. So always double check each fact and make certain that all of the important facets of the topic are discussed. In other words, make sure that your book has something informative to say and that it's said correctly.

After the book has been typeset, you can make one final check to look for small errors. It's almost impossible to catch all errors, but you'll want to remove as many as possible.


To your success,
--Greg

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Tuesday, August 18, 2009

Writing A Book

Illustration of different font types and the n...Image via Wikipedia

Writing A Book

Start writing and write as though you were talking to someone via the telephone, because writing, after everything has been analyzed, taken apart, studied, improved upon, and put back together, is still nothing more or less than a written conversation between two people. Write as though you’re talking to your next door neighbor.

It makes no difference whether you write it all out longhand or pound away at the computer. Just get it all written! Once you've got your material organized, start writing and don't stop until you're finished!

When you have finished, be proud of yourself! Take a break, go out to dinner, and enjoy a night on the town! In other words, put this first draft aside for a few days and allow your brain, your body, and your creative juices to rejuvenate themselves.

After a couple of days off, take it back up and go through it with a sharp pencil, just as you imagine an editor would do. Strike out, rewrite and polish each paragraph for clarity, accuracy and flow.

This is the time to make sure that what you've written is easy to read, easy to understand and each sentence follows the one before it. The smoother the conversation or the writing flows, the easier it'll be to read, and the easier it is to read, the more copies you will sell.

Book Titles
The title of your book can be one of the biggest factors on sales. A good title will often result in increased interest as well as higher profits.

A good book title should: grab the attention of the customer, clearly reveal the book's subject, arouse interest, define the area covered by the book and promise benefits to the reader. Many books also have a subtitle. The subtitle is usually about 6 to 15 words long and should reveal even more about the book. For example:

BIG JUMPS! How Anyone, Anywhere Can Catch Big Air On Jumps. Learn the tips and tricks of the Professional Aerialists.

One more thing about book titles, if you're planning to produce ads to promote your book, you should consider a snappy, upbeat title which can be also used as your headline. The above book title, along with its subtitle is perfect. It's attention getting, informative, captures the imagination of the prospect and offers a benefit.

Book Layout
There are several basic decisions you must make concerning the layout of your book. These decisions will influence the cost you pay for printing. For example:
  • Stick with standard sizes
  • Number of pages
  • Typeface -- This is the style and size of the letters that make up the text. Don't use some offbeat, out of the ordinary typeface. Make your book easy to read.
  • Type of cover -- You can decide to use a plain, 1-color cover or a glossy, 4-color cover. If you're planning to sell through bookstores, you'll need to design a fancier, eye-catching cover.
Other factors that you may need to consider are pictures, photos, an index, size of chapter headings and subheadings.

NOTE: You can explore various book layouts simply by examining different books, than pick the one you like.

To your success,
--Greg

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Monday, August 17, 2009

Researching A Specific Topic

Researching A Specific Topic

Once you've decided on the subject you're going to write about, the next step is research. Visit your public library and "bone up" on your subject. Read as much about it as you can find in newspapers, magazines, books, the Internet - everything! Start collecting clippings, talk to your neighbors, your friends and relatives and take notes on all information you gather from reading and personal discussion.

Here's a tip from a professional writer. Sit down and pretend that you are a person who knows absolutely nothing about the subject. Write down FIFTEEN QUESTIONS that such a person might ask you. Then write out, in your own words, the answers to the fifteen questions. Do not try to be literary! When you are finished, lay it aside for a day or two.

At this point start categorizing all this information. Put it all in separate files, each separate file will become a new chapter in your book.

When you've spent a good six weeks researching your subject, gathering notes and discussing it as often as you can with as many different people as possible, you should be ready for the next step, the sorting, compiling and assembly of your notes. Simply read through all the notes and clippings you have accumulated, discarding those that are repetitious and organize those you're going to use according to subject matter.

Now, form an outline of all your subject matter. Don't let the outline part of your project become an obstacle. An outline is simply listing the order in which you want to write about or discuss each subject of your book. An outline can be likened to a table of contents. It makes the coverage of your subject more complete and as a result, your writing will be much smoother.

Once you've completed your research, organized your notes, and have your book outlined, it’s time to WRITE!

Ghostwriting
As a little sidebar, once you’re done with your research (yes - you still need to do the research), if you have no desire to write, you can always hire a ghostwriter like most celebrities do. I’ve really taken away all the excuses, you don’t even have to write, all you have to do is come up with a great idea for a book and then just have someone else write it.

Now because I write my own stuff here’s a link for a great resource on someone who knows all the in’s and out’s of hiring ghostwriters Click Here


To your success,
--Greg

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Saturday, August 15, 2009

Selecting a Topic

Selecting a Topic

The best and easiest subjects for self-publishers to produce are of the "how-to" genre. Books, reports and manuals that tell readers how to do something are among the liveliest sellers. It's very difficult for a small publisher to be successful with novels or poetry books, although these techniques will work in those areas as well. For this post, we will focus on "how-to" books. These are the "real" Money Makers, they’re something anyone can produce and with the proper ingredients, at the right time, you can become independently wealthy! The hard part, of course, is getting all the proper ingredients at the right time.

One of the most successful “How-To” books was and still is, a short report on "How To Keep Moles Out Of Your Yard", by Jerry Buchanan. Another of the most successful and biggest moneymakers ever written, had to do with the many different ways to prepare and serve hamburger. Simple, basic, grass roots kind of information is what we're talking about.

To begin, write about what you know. You should also have a targeted market and a plan for reaching that market. Example: you may have in mind to produce a book about how to ski to be sold in ski shops, resorts, ski magazines and on the Internet.

It's not necessary for you to be an expert on the topic if you aren't writing the book yourself. But you do need to be knowledgeable enough to evaluate the book proposals that are submitted to you. Otherwise, you'll have to hire an expert to evaluate the manuscript for you.

Most small publishers specialize in one general topic. For example: skiing, photography, crafts, health, etc... A home-based publisher, like you, will then produce several books on the same subject. Thus, greatly increasing sales because you'll have related books or products to offer to the same customers.

So how do you pick a topic?

The process is very easy. These are the top 3 approaches:
  1. Use information or knowledge that you already know and have most likely already gathered.
  2. Find a "need" or “problem” and solve it! Find topics in your niche market that people are demanding information about and supply the answers. (Search the Internet, current magazines, newsletters, etc.)
  3. Find topics from books that people are buying right now and enter the same market. Figure out a way to cover the topic better or in a different or more precise way. For example if your competitor is selling a book about survival, make your book a specialist book on one aspect of survival, like edible plants. NOTE: Amazon.com is a good resource to search for popular books.
The best approach is to generate a lot of ideas as quickly as possible. Don't review them initially, just write them down and the review will come later.

Now Review. Once you have a lot of ideas, go through each one, looking at the following:
  • Are you interested in the topic? Forget any topic that you’re not enthusiastic about!
  • Do you know enough about this topic? If not, are you willing to learn more (research) about it?
  • Can you find the benefits that will motivate people to buy? People buy benefits not features.
  • Do you know how to reach your target market?
Once you have a few potential topics, the most crucial question becomes, "can I sell a book like this and, if so, how will I sell it?"

Many small publishers recommend that you have a potential market of at least 50,000 people interested in your topic. An easy way to find this out is with the Internet. Make a list of 3 to 5 topics and then research them online for market interest.

There are many resources available, here’s one to try - Go to the Keyword Tool, it’s a tool for people to find keywords for their Google Adword advertising campaigns. The nice part is that you can use it for FREE to search your niche and it will give you possible keywords, along with how much advertising competition and search volume there is on each one. Look for high search volume and low competition.

Another option is to look on Amazon for your topics and see what the interest and competition are. The Internet is an incredible tool and there’s no way to list all the ways to do research on it, the key is to just do it. I think I’ll have to do a future post on just researching with the internet.

Next, once you have a topic or two, you need to determine if these people are easy to reach. Are there magazines, trade associations, clubs, or mailing/email lists that you can use?

Although certain niche markets may only have a potential market of 50,000 to 200,000, this is still enough for you to be successful. This is especially true if you have a good way to reach these people and you have several other books or products related to the topic. It seems as if the day of the high page count, broad topic books is about over. There are many groups of people who are interested in all kinds of narrow, specialized topics.


To your success,
--Greg

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