Finding a Topic for Your Videos
If there is one single factor that makes or breaks a How-To video, it's the choice of topic.
The first rule of thumb is to teach what you know or find someone who does. If you deliver valuable information in quantity and in a reasonably decent production, it will stick. If you go for effect, but deliver drivel or incomplete information, it won’t stick. Customers would much rather buy an amateur production, full of great information, than one that's pretty but shallow.
Another factor to consider is the length of the material. To remain interesting, the average How-To Video must be fast-paced and relatively short, not exceeding 45 minutes. More successful videos are no more than 30 minutes long, as this is about the tolerable length by which a video can effectively cover a topic and remain interesting.
You have to keep in mind that this is a small business, not Universal Studios. Profit will come from delivering valuable information, not fancy video effects, production or beautiful packaging. Once your customers trust you, your packaging doesn't matter. Just give them a solid guarantee and let them see for themselves.
NOTE: One of the most popular and quickest ways to make money for freelance videographers is filming weddings and special events. This is not a bad way to make some cash in between video productions, but can you adapt this concept of documenting special events to your hobby?
Why not hire out as a video documenter of outdoor vacations for example or sporting events or industry seminars? The marketing would be similar to the wedding business with word-of-mouth and referrals from industry service providers. You could coordinate your service with a few company’s and travel along with a family or group taking video of their adventure, etc…
Who wouldn’t like to have a record of their great adventure on film? Companies would be interested because you’re providing a service to their clientele, thereby increasing the value of their programs.
To your success,