How to Break Into Videography
It’s rather easy to get started. Start-up Investment is anywhere from $1,000 or less for a home based operation and $100,000 and up for an outside operation with offices and sophisticated equipment. Depending on your budget you have the choice of buying equipment outright which can be quite expensive or you can rent it.
If you are on a relatively tight budget or are not quite sure if you want to pursue this business long term it would be advantageous to go with the rental option. You will be able to rent all the basic equipment required for the filming of most any event, such as camera, lights and sound equipment. You can even rent editing equipment or you may want to utilize an editing service in the beginning.
Other expenses will be for basic office supplies, telephone and answering machine, a professional brochure or flyer, business cards, computer and software, etc. And, don’t forget a Website!
Your original footage should be high quality because as you move form original to master to a copy, you're going to lose some video quality. For higher quality productions, you can rent studio equipment, studio personnel and a radio announcer's voice. If you're highly organized and know precisely what you want to shoot, you might get by with a one-day shoot.
The average cost of renting a high-quality camera, with wireless mics, and standard lighting equipment is around $500+ a day. A cameraperson with an assistant will cost a few hundred dollars more.
Finally, if you’re serious, I would recommend buying your own gear. You can purchase your own digital camera with mic starting at around $1000 and then it goes up from there.
Depending on how you shot your footage, editing can take 20 to 50 times the estimated finished length of your video. This means a 10-minute video may take 4 to 5 hours to edit and so on. Studio time ranges from $40 to as much as $100 an hour, depending on the special effects you want available for your editing project. But, for the serious videographer, new computer software is available and can be had for couple hundred dollars, which is the best way to go.
Labels can be printed by your computer (you can do any number of the same label with just one command) directly on the DVD. Full-color printed sleeves start at around 40 cents apiece, if you order 1,000 or more.
Outside duplication costs depend on the length of your video, but you really can do them in-house with a high quality DVD burner.
Here are some marketing tips:
- In advertising the offer has to be irresistible. Your advertising should be targeted precisely at your potential customer and you have to guarantee and deliver satisfaction.
- You have to make the act of purchasing easy by accepting credit cards.
- When you price a video, remember that you can always lower a price, but you’ll have a hard time raising it.
- When you introduce a new video, first offer it to your old customers at a discount in a "pre-release special."
- Use a computer for keeping track of your customer list.
- Produce fliers of documentation that you will send along with the videos. This documentation helps the videos "stick" by providing an extra unexpected bonus for the customer, eliminating returns. Essentially, the documents are close-ups of the subject matter included in the video, getting down into detail that perhaps the tape could not deliver by using charts, graphs, etc.
Finally, before you begin work on any video, plan your marketing approach. I would highly recommend you use the Internet with its many benefits. To help out and because there’s no way I could cover everything, here’s a website that covers Internet marketing from A to Z. Click Here
To your success,