Speakers communicate through the spoken word and body language. Speakers will sometimes use visual aids and props, but for the most part, it’s the speaker who communicates the message. The majority of professional speakers work through speaking bureaus or training seminars.
A speakers bureau is a for profit organization that locates speakers for paying clients. The speaker’s bureau normally takes a percentage of the gross fee. The percentage is usually in the 15 to 30 percent range with the average fee being 25 percent.
Unless a speaker has a proven track record or celebrity status, a speakers bureau will be afraid to put a new speaker in front of one of their clients because of the risk of losing future bookings for a poor performance.
As for training seminars, a company will hire a speaker to deliver their programs to public seminar participants or to participants from the same company.
Whatever their educational background, speakers must be able to involve their audience by motivating them, inspiring them and exciting them. Enthusiasm, creativity, a broad range of knowledge, self-motivation, and perseverance are all valuable assets. Familiarity with audio/visual equipment is also useful and speakers must be able to do some research.
The majority of speakers work freelance for speaking bureaus. Substantial numbers also work for seminar companies and in house. Thousands of others work as freelancers earning income from their own marketing. There’s a lot of groups, clubs, businesses, etc… wanting people to speak to their organizations.
4 Steps to Success
- Find your niche.
- Market yourself.
- Research and prepare your presentation.
- Deliver your presentation.
To your success,