Market research is simply determining who the people are who will be interested in buying and reading your newsletter and the kind of information these people want to see as a reason for continuing to buy it. You have to determine what it is they want form your newsletter.
Review all the popular topics and subjects being written about in your niche market. Then ask yourself, can I come up with a better way, a different angle, or a different twist that would be of interest to the readers in my market? Are you aware of some techniques that allow people to accomplish their goals faster? Maybe you can think of a better way to cash in on some current trend?
The KEY is to remember that people come online to find solutions to their problems, so stop selling and start solving their problems. If you’re creative in developing your material, then you can enter that market and make some incredible money! Remember, solve their problems!
It’s advised that you become a member of different organizations in your field, subscribe to several magazines, newspapers and other newsletters, all of which will help to provide you with an on-going stream of information for your own newsletter. Your function will primarily be that of editor of the material you gather, refining it to useful information worthy of printing in your own newsletter.
Now, if you have a hard time coming up with your own content or just don’t want to write it yourself, you can always hire a “ghostwriter”. You can find hundreds of them in the back of Writer’s Digest, or look at past posts from this Blog on freelance writing for the different freelance websites. Also, if you come across an article that would be of value to your readers, contact the author. Authors will often be happy to sell it and some may even let you post it for free exposure as long as you include their name.
Speaking of free, did you know that there are websites devoted to collecting articles that you can use at absolutely no cost? For those on a tight budget, all you have to do is include the author’s name and link at the bottom of the article. They get some exposure and you get some free content, not a bad deal.
NOTE: I would recommend you still write some of your own content once in awhile to establish yourself as an authority to your subscribers.
Here’s a great site to start with for free content: EzineArticles.com
How Often Should You Publish?
Finally, some newsletters are published monthly, other’s weekly, and a few are issued on a daily basis. But until you work out the "bugs" and get yourself established in your particular field, it would be wise to publish on a monthly basis. This will give you time to gather material, write and layout the next issue. Once you get a few issues under your belt, you might be able to step up the process.
To your success,
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