Best-Home-Business-Opportunity.org was setup by Gregory E. Rouse (a home business entrepreneur) as a FREE resource to share how people can make money with their hobbies and interests.

Wednesday, September 30, 2009

Marketing Info Products

Marketing Info Products

After you have developed your product, you’ll have to decide on packaging. Depending on your market, some packaging will sell better than others. For example, you can print your information in a book, eBook, manual, or newsletter, put it on CDs, videos, blogs, or even present it at seminars.

One thing is for certain; people are paying billions of dollars to obtain well-packaged information! There are books that sell for up to $100 or more, with manuals coming in a close second. There are reports that consist of 10-12 pages selling for up to $10 or more, while some seminars can cost as much a $15,000 for a single weekend. It may sound incredible to the average person, but people are willing to pay top dollar for information that creates “value” and is “packaged" right.

Marketing is vital to any business venture because:
  • It allows a business to target their market and test their results.
  • It allows a business to deliver their message repeatedly and reinforce it in the minds of a targeted market.
  • It allows a business to reach hundreds of thousands of potential customers at a relatively low cost.
  • A business identity can quickly be established.
  • And, with the advent of the Internet, it’s like supercharging your efforts to where you can almost immediately see results.
In order to be successful with marketing there are many strategies that can work, but whatever strategies you use always test them and track the results.

Here are 10 Internet Marketing Ideas to get you started:
  1. First, you must provide clear instructions for customers to order, download or otherwise obtain a copy of your product.
  2. Second, you need to provide a way for people to contact you. Some customers will have problems or questions, some will want to thank you and some will just want to check if you're a real person before sending you money. So make sure that you provide an easy method for customers to contact you, including your e-mail address and telephone number. Some marketers even recommend a personal photo as well. Whatever it takes to get them to buy.
  3. Offer guarantees, testimonials, sample chapters or other supporting evidence that back-up the claims you make about your product.
  4. Promote your website in other people's newsletters. You can do this for free by writing articles for other newsletters and then require your credits to be displayed in the article.
  5. Set up Affiliate deals with other sites or businesses. In return for promoting your products to their customers, you pay them a commission or vice-versa, you promote their products to your customers for a commission. The key is to find quality products that are related to your subject matter. Here’s a great site to setup affiliate deals
  6. Learn how to use Search Engines or SEO-Search Engine Optimization.
  7. Advertise your site on pay-per-click search engines such as http://www.adwords.com/.
  8. If you have multiple products try bundling, where you offer a deal for multiple products.
  9. Up-sell! When a customer expresses interest in buying your basic product, offer them a great deal on your more expensive product or on your bundle of products.
  10. Giving away free information can be a way of driving large volumes of qualified traffic to your website or blog, where you can then sell the visitor on your other products, Affiliate products or advertising.

To your success,

---Gregory E. Rouse


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Monday, September 28, 2009

How To Research A Niche

How To Research A Niche

Here’s a free and simple way to find a good niche. Find a quiet place alone and sit down with a pad and paper and write all your hobbies and interests down. Also write down any talents you have, along with any skills you may have developed through work or elsewhere. Finally, write down any thing you may have always wanted to learn about or do. Now ponder for a moment, which of these areas would you still do if money wasn’t a concern, you were rich beyond your wildest dreams and you could do anything you wanted.

Make a list of 3 to 5 and then research them online for market interest. There are many resources on the Internet to research with, here’s one to try - Go to https://adwords.google.com/select/KeywordToolExternal it’s a tool for people to find keywords for their Google Adword advertising campaigns. The nice part is that you can use it for free to search your niche and it will give you possible keywords, along with how much advertising competition and search volume there is on each one. This information is great to see what the interest is in your niche and if advertisers are spending money in that area, both of which can be utilized with the methods described in this blog.

Ask yourself questions like, is my product narrow enough? The book “Chicken Soup for the Teenager” sold far more copies than the original Chicken Soup. Go after a very specific niche. Try to offer specialty products that are not generally available through traditional retail markets. One of the biggest mistakes of failed small business owners is trying to sell to everyone. Not everyone is going to want your product, so concentrate on the people who do. What’s critical is that your niche market be identified and located (preferably online).

One of the things I learned when I started teaching is that “I didn't even know what I didn't know“. Every profession has its tricks of the trade. For example, I used to paddle like crazy all day long on a whitewater river, until one day a master guide showed me how to use the vector currents to maneuver the boat. Now, I barely have to paddle at all if I don’t want to. I would have never known about that trick, if he hadn't shown it to me. Everyone has this kind of specialized or niche information. Sell it!


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Friday, September 25, 2009

Niche Marketing

Niche Marketing

Why niche markets? You’ve heard me mention them all throughout this blog. Selling things to someone in a niche is easier because they’re already focused on a problem, passion or hobby. Next time you see a magazine stand, notice how most of the magazines are geared toward a specific market segment (i.e. niche markets). Publishers and advertisers for that matter know their success comes from targeting a specific audience. More and more specialized publications, products, ads and websites are popping up every day and that means they need more information to fill their demands.

Don’t try to be everything to everyone! What’s your passion? What would you do if money wasn’t an issue? You need to pick a niche that you love, so you can provide real VALUE to others and then find what angle to take for that niche.

Not everyone is going to want your product, so don’t try to sell it to everyone. Find out what your niche audience wants/needs and then solve their problems! The secret is to focus, focus, and focus!

As a entrepreneur for niche markets, you make your own hours. You're the boss! You're not tied to a 9-5 job, so you decide when to be at work or when not too. It’s perfect for the outdoor enthusiast, when conditions are right, you can be outside and on those days when conditions are bad, you can work on your product. You can explore your interests, travel and see the world.


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Wednesday, September 23, 2009

Creating Value

Creating Value

Over 90% of all small businesses online are currently losing money and it can all be boiled down to two things: VALUE & MARKETING! Millions of online users are not waiting around to give you their credit card numbers, as some people would like you to think. Most people are searching online for help or information. If you can provide real VALUE by genuinely helping people and then show them how to find your help (MARKETING), the rest will take care of it’s self.

That’s why it’s so crucial for you to educate yourself like you’re doing right now with this blog. Providing the right information can make it very easy to earn a nice income by helping others. Many people are doing it as we speak, the trick is that you must find the right information and then be willing to work very hard at first to establish yourself.


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Monday, September 21, 2009

Monetizing Your Blog

Monetizing Your Blog

Many people think that you shouldn’t monetize a blog, but I think that if you provide real value, why not get paid for it. Then you can focus on providing more! Besides, the information on the blog is still free and if they don’t want to buy anything else than they don’t have to.

Another point to realize is that this Blog is about the best ways to make money in a home business, so that’s what we’ll stay focused on. Back to blogging - A blogger should always be trying new income streams. If you haven’t tried anything new for a few months you’re most likely losing money. Every blog is different and what works for one may not work for the other, test-test-test.

For the best resource I know on monetizing a blog CLICK HERE

Hypothetical Scenario:
Let's say you create a blog that earns a mere $20 a day from advertising. Now imagine you duplicate it in other areas and soon you have 5 blogs earning $20 a day. That’s a $100 a day or $3,000 a month - not bad.

Of course, the next logical step is to increase the advertising revenue to three or four times the original amount and you’re on your way to big bucks. How? Content, content, content and traffic, traffic, traffic.

NOTE: You can generate additional revenue by including subtle offers for eBooks and products that you provide on a website (see earlier posts)


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Friday, September 18, 2009

Blog Content

Blog Content

It’s advised that you become a member of different organizations in your field or niche, subscribe to several newsletters, magazines, newspapers and other blogs, all of which will help to provide you with an on-going stream of information for your own blog. Your function will primarily be that of researcher as you gather useful information worthy of posting on your own blog, either through original content you write or by linking to other blogs and sites with linkbacks, etc...

Now, if you have a hard time coming up with your own content or just don’t want to write it yourself, you have a few options; you can find other blog posts that you like and link to them, or you can always hire a “ghostwriter”. You can find hundreds of them in the back of Writer’s Digest, or look in my earlier posts for the different freelance sites. Also, if you come across a traditional article that would be of value to your readers, contact the author. Authors will often be happy to let you post it for free exposure, as long as you include their name.

Speaking of free, did you know that there are websites devoted to collecting articles that you can use at absolutely no cost? For those on a tight budget, all you have to do is include the author’s name and link at the bottom of the article. They get some exposure and you get some free content, not a bad deal.

NOTE: I would recommend you still write most of your own content to establish yourself as an authority to your readers.

Here’s a site for free content to start with:
http://ezinearticles.com

How often should you post?
Posting is the name used for when you upload text to your blog. And as far as frequency, there’s basically to lines of thought; you write short entries and post them frequently (20x per week), or you write longer entries and post them a few times a week. When starting out I would recommend you also build up a stockpile of posts (enough to cover the first month at least), that way you have time to come up with new content and learn some of the ins and outs of blogging as you get started.

Also, a couple neat little perks with posting, you can set them up to post at a later date, that way you can write when you’re in the mood and post later. And you can post through email, that way if you’re on vacation or traveling you can continue to run your blog no matter where you are.

Blog comments?
Do you allow people to comment on your blog? There’s two camps of thought on this one too; some say let people comment and you’ll have more interaction, hence more visits, or others say don’t let them comment and they’ll comment on their own blogs and linkback to your post, hence more visits. One way you have a lot of comments to answer, the other way you have none. So you’ll have to see what works best for your blog.


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Wednesday, September 16, 2009

Setting Up A Blog

Setting Up A Blog

You don’t need to be a programmer to setup a blog. There’s plenty of free software and it’s easy to use. That said, you do need to develop your Web knowledge and continually learn because it’s a constantly growing and changing field.

Obviously the more you know about Web technologies the better off you are, but knowledge can be learned and you don’t have to know everything. There’s complete knowledge and functional knowledge. Functional is like driving a car, you don’t have to know how to fix the motor to drive it, but you do have to know how to start it and drive. I personally don’t know anything about programming, but I do know what it can do and as a result, I own quite a few websites and blogs.

BLOG SOFTWARE - So on to some of the basic technology. http://www.Blogger.com is probably the easiest route to a blog. You can have multiple blogs all on the same management page and it’s owned by Google, so it’s easy to setup advertising through Adsense.

DOMAIN NAME - I would still recommend you buy a your own domain name. If you have your own domain name, your full URL will be http://www.yourname.com. This is a lot easier to advertise and a lot easier for your customers to remember than the typical free blog space URL, which looks like http://yourname.blogspot.com.

As your business grows you may need to upgrade your hosting requirements to another hosting company. If you have your own domain name, then you can take it with you, along with all your advertising efforts. So always buy your domain name separate from any hosting service you use. I’ve had to do this myself in the past and I would hate to have lost all that hard earned traffic built around one of my companies names (http://www.WildernessTrip.com).

Here’s a resource to register your domain name http://www.dotearth.com

HOSTING - Another option is http://wordpress.org/ it’s free software, but you’ll need to buy your own domain and hosting service so it costs more. Instead of just the $10 for a domain name, you’ll have to pay around $10 a month ($120 a year) for hosting. A paid host will usually provide some guarantees about reliability, as well as basic technical support, plus you can always look into setting up a website to wrap around your blog.

When choosing your host, I recommend that you look at price, features, the amount of space you get or the amount of bandwidth per month. More bandwidth means more people can download your products before you start paying extra fees to your host. Here’s a great hosting company with unlimited bandwidth and unlimited websites for under ten bucks: Host Gator

ONE STOP SHOPPING - Finally, want a website and a blog together? If you don’t know anything and you like the one-stop shopping idea, then I would recommend "Site Build It". "Site Build It" is a powerful business-building system that gives you all the tools and assistance you need to start a completely automated, hands-free website from SCRATCH, including the hosting, Blog, salescopy, payment system, streams of traffic, and help getting it all set up. It includes full video tutorials that walk you through each step - removing every single barrier standing between you and your own successful website and blog. To learn more click on this banner ad:




To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Monday, September 14, 2009

Finding A Niche Market For Your Blog

Finding A Niche Market For Your Blog

Market research is simply determining who the people are who will be interested in your blog and the kind of information these people want to see as a reason for continuing to read your blog. You have to determine what it is they want form your blog.

There are many resources on the Internet to help out with research, here’s one to try - Go to https://adwords.google.com/select/KeywordToolExternal it’s a tool for people to find keywords for their Google Adword advertising campaigns. You won’t be advertising, but the nice part is that you can use it for free to search your niche and it will give you possible keywords, along with how much advertising competition and search volume there is on each one. You’re looking for keywords that have many related keyword phrases that you can write about and that have a decent volume of traffic. The advertising competition is important here also, you want high competition for advertisers, because you want lots of advertising for the keywords you write about. This is a little different then in other post where you want low competition. Here, you’re going for advertising dollars some competition is good.

Review all the popular keywords and/or subjects being searched on in your niche market. Then ask yourself, can I write about this, can I come up with a better way, a different angle, or a different twist that would be of interest to the readers in my market? Are you aware of some techniques that allow people to accomplish their goals faster? Maybe you can think of some current trend?

The KEY is to remember that people come online to find solutions to their problems, so start solving their problems. If you’re creative in developing your content, then you can enter that market and make some incredible money! Remember, solve their problems and you will create VALUE!


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Friday, September 11, 2009

Understanding the Blogging Industry

Understanding the Blogging Industry

Blog is short for Weblog. It’s a type of website, that’s a frequently updated online journal or column, often maintained by an individual. Blogs provide commentary or news on a particular subject or function as a personal diary. They typically use text, images, video and even links to other blogs to accomplish this communication. And their posts or entries are usually displayed in reverse-chronological order.

People crave blogs that appeal to their basic interests and will somehow educate or enlighten them. They love the constant updates, easy navigation and information geared to people just like them.

There’s really no specialized skills needed to become a successful blogger, you just need to write good content. And I’m not talking about Pulitzer Prize content, just interesting and relevant content to your market.

Besides, even if you can’t write a word, you can always hire a ghostwriter to write for you or if you only like to write a little, maybe just add to your writing. So there’s really no excuses, here’s a link for learning how to hire ghostwriters

Actually, starting a blog is really much easier than you think and after the setup the whole thing can be automated! Basically, you use free blogging software like at http://www.Blogger.com, then you buy a domain name ($10), then link the two up, write your content, and finally monetize it by adding advertising. Pretty basic, now just continue to add content and promote your blog. $10, a little time and you’re up and running.

As you move forward read as many different blogs as you can. Analyze and study how others are doing it. Read all you can on the subject. Learn from the pros. Learn how the successful bloggers are doing it and why they are making money. Adapt their success methods to your own blog, recognize where they are weak and make yours better.

Never forget this truth; There are people from all walks of life, all over the world, many of them with no writing ability whatsoever, who are making incredible profits with their blog.

Finally, here’s a great resource from a mother of 4 who makes $5000 a month with her blog. She’s just started a new blog were she teaches all her tricks - check it out HERE

5 Steps to Success
  1. Find a topic.
  2. Set up your blog.
  3. Start writing your content.
  4. Monetize your blog.
  5. Promote your blog.

To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Wednesday, September 9, 2009

Blogging

Blogging

A blog is a great way to earn income quickly. With a blog you can take advantage of numerous revenue streams, so all your eggs aren‘t in the same basket. The obvious one is advertising, but some of the other less obvious ways are things like affiliate programs, personal products and even paid subscriptions.

As far as starting a blog, it’s dirt cheap. Out of all the methods covered on this blog, I think it’s got to be the cheapest, which means more profit. Your marketing is your content and if you write it yourself there’s no cost. With a blog you have no sales, no employees, no inventory, no credit card processing and no customers. Technology does most the work and you just profit from it.

Once setup, imagine how you’ll feel waking up in the morning and going to your computer to see how much money you’ve made, while you were sleeping. A blog gives you incredible freedom. You can write entries when and where you want and then post them at a later date from anywhere in the world. Today, in the “information age”, the Internet has created a gold rush for information. There is a huge demand for blogs of almost every imaginable kind.

The posts that follow are intended to help you setup your very own income producing blog. If you feel a little weak in the blogging area, the best way to learn about blogging is to read blogs and see how other’s are doing it. I personally own several blogs, as I have been delving into this avenue, so for a few examples, check out some of my own blogs:

Wilderness Survival Skills

Wilderness Trails
Fly Fishing Tips
My wife's blog - Frugal Living Skills
Raised Bed Gardening
Climbing Routes
Free Online Business

Some of my new ones:
Fast Muscle Building
Great Vacation Ideas
The Fishing Spot
Golf Swings
Healthy Remedies
Martial Arts Training
Nursing Isuues
Selling Crafts
Weight Loss Ideas
Ramen Noodle Recipes


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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Monday, September 7, 2009

eBook Marketing

e

Eslite Bookstore in Taichung Chung-yo Departme...Image via Wikipedia

Book Marketing

Book marketing efforts really begin before the book is even printed. You must define and identify your most likely customers, determine why they would want your book, design benefit laden ads and direct your ads toward the most likely place your prospect will see it. There are literally hundreds of different ways to sell your books.

NOTE: In my opinion and many others, the Internet is the best, most cost efficient and productive way to market your books in today’s world. If you’re not on the Internet you better get there! Here’s a link to the best resource I know of on Internet Marketing: http://www.freeonlinebusiness.org

Closing
Many self-publishing authors have become millionaires. Most make an above average living. Writing and marketing your work, the essence of self-publishing, takes learning, practice, perseverance and determination. Your brain must be engaged at all times and you must constantly seek ways to better market your book. About 5% of your efforts will be tied up in producing your book; the other 95% will be marketing.

Understand this: No matter how good your book is, now matter how well written, no matter how timely or interesting the topic, nothing will happen until you lead your prospect to the point of actually buying. So keep in mind that not only must you prepare a book or report, you must begin to master the techniques of marketing it. The two skills, writing and marketing, can be easily learned. And as you progress, you'll discover pockets of profit that send your earnings sky high.

Isn’t it about time to get that book idea published? Thousands of successful authors have found that self-publishing is the only route to take. Why not you?


To your success,
--Greg

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Friday, September 4, 2009

Newsletter Marketing

Newsletter Marketing

What’s a Newsletter Worth? When we talk about worth, we're referring to the value to a subscriber. It might surprise you to learn that some subscribers pay $800 to $900 a year to get their hot little hands on vital information that keeps them abreast of current trends and shifts in their respective fields (usually about financial info). They’re the heavy hitters; the major league newsletters that are few and far between and need not concern us for now. On the other end of the economic scale, many beginning newsletter publishers go too low in pricing their publication. Some are priced as little as $12 to $15 a year. Remember, it’s much easier to lower your price, but raising it can be tough. Research your market and make a decision on the high side.

Marketing
This is what will make you or break you as a newsletter publisher. Many say that at least 50% of their subscription revenue must be used for marketing. This means you can expect to spend $500 in advertising for every $1,000 in subscriptions you receive. If that seems discouraging, don't let it. You can still make big money in this field and once you’re established, the advertising expense drops. This is why the high subscription price was stressed earlier; you need the additional dollars to work with in the beginning.

As with promoting any product, you will need to advertise your newsletter in places frequented by your target market. Her are some ideas:

  • KEY TO SUCCESS! Develop a website to promote your newsletter with great salescopy. You need a website to be successful with a newsletter. Make sure you offer people a chance to sign up at least twice on your site. www.FreeOnlineBusiness.org
  • Give your newsletter the appearance of a magazine by designing a magazine style eCover. This makes people feel like they are subscribing to something more than an email in their inbox once a week.
  • Offer a bonus or free gift for signing up.
  • Post to newsgroups with related topics.
  • Co-registration with other newsletters with similar markets.
  • Contact clubs or organizations in your market.
  • Place ads in newsletters from your same market.
  • Use your email signature to promote sign-ups.
  • Ask for a referral from current subscribers.
  • Provide a free newsletter and use it to promote other products (i.e. your own or affiliate).

NOTE: There is some disagreement among marketers about offering a free sample issue for a paid newsletter. The reason given is that best results are usually obtained by building interest and anticipation in the advertising and not satisfying the resulting curiosity until you get the subscription order. Once a prospect sees a sample issue, it seems, they have satisfied their curiosity about it and procrastinate subscribing, usually not ordering at all, however sincere their intentions might have been. You might want to test both methods and continue with the one that brings best results for you.

Hypothetical campaign:
Let's say your newsletter sells for $24 a year. You spend $5,000 in advertising and receive 7,500 inquiries. You convert 10% of these inquiries to subscribers. This gives you 750 subscribers @ $24 each for a total gross of $18,000. Subtract your original $5,000 advertising cost leaving you $13,000 in all profit!

Of course, the next logical step is to increase the advertising to three or four times the original amount, hopefully to produce an equally proportionate number of subscribers and you’re on your way to big bucks.

Next seek advertising for the newsletter itself. Although blatant advertising should NOT be included within the pages of the newsletter, you can generate additional revenue by including subtle affiliate offers of books, reports or a service that can be provided for the readers. If presented in a dignified manner that is perceived as being helpful, not as cold advertising, this can provide extra income throughout the year.

Finally, before subscriptions end, send a renewal notice to keep the subscriber on your list. Everyone won't renew, of course, but you should be able to keep about 50% each year without the additional advertising costs. It’s always cheap to keep an existing customer than it is to find a new one. That's when the real money will starts coming, as you grow your base, soon you'll be well on your way to financial freedom.


To your success,
--Greg

CHECK OUT: http://www.FreeOnlineBusiness.org the site that finds and posts FREE software and tools for running an online business!

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