How To Research A Niche
Here’s a free and simple way to find a good niche. Find a quiet place alone and sit down with a pad and paper and write all your hobbies and interests down. Also write down any talents you have, along with any skills you may have developed through work or elsewhere. Finally, write down any thing you may have always wanted to learn about or do. Now ponder for a moment, which of these areas would you still do if money wasn’t a concern, you were rich beyond your wildest dreams and you could do anything you wanted.
Make a list of 3 to 5 and then research them online for market interest. There are many resources on the Internet to research with, here’s one to try - Go to https://adwords.google.com/select/KeywordToolExternal it’s a tool for people to find keywords for their Google Adword advertising campaigns. The nice part is that you can use it for free to search your niche and it will give you possible keywords, along with how much advertising competition and search volume there is on each one. This information is great to see what the interest is in your niche and if advertisers are spending money in that area, both of which can be utilized with the methods described in this blog.
Ask yourself questions like, is my product narrow enough? The book “Chicken Soup for the Teenager” sold far more copies than the original Chicken Soup. Go after a very specific niche. Try to offer specialty products that are not generally available through traditional retail markets. One of the biggest mistakes of failed small business owners is trying to sell to everyone. Not everyone is going to want your product, so concentrate on the people who do. What’s critical is that your niche market be identified and located (preferably online).
One of the things I learned when I started teaching is that “I didn't even know what I didn't know“. Every profession has its tricks of the trade. For example, I used to paddle like crazy all day long on a whitewater river, until one day a master guide showed me how to use the vector currents to maneuver the boat. Now, I barely have to paddle at all if I don’t want to. I would have never known about that trick, if he hadn't shown it to me. Everyone has this kind of specialized or niche information. Sell it!
To your success,
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