Why niche markets? You’ve heard me mention them all throughout this blog. Selling things to someone in a niche is easier because they’re already focused on a problem, passion or hobby. Next time you see a magazine stand, notice how most of the magazines are geared toward a specific market segment (i.e. niche markets). Publishers and advertisers for that matter know their success comes from targeting a specific audience. More and more specialized publications, products, ads and websites are popping up every day and that means they need more information to fill their demands.
Don’t try to be everything to everyone! What’s your passion? What would you do if money wasn’t an issue? You need to pick a niche that you love, so you can provide real VALUE to others and then find what angle to take for that niche.
Not everyone is going to want your product, so don’t try to sell it to everyone. Find out what your niche audience wants/needs and then solve their problems! The secret is to focus, focus, and focus!
As a entrepreneur for niche markets, you make your own hours. You're the boss! You're not tied to a 9-5 job, so you decide when to be at work or when not too. It’s perfect for the outdoor enthusiast, when conditions are right, you can be outside and on those days when conditions are bad, you can work on your product. You can explore your interests, travel and see the world.
To your success,
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